Free Articles

Check out the kind of articles and quick tips written by The Drippy Tap.

Even if you're not a member you're still welcome to use these articles in your own marketing, provided you stick to some fair-and-simple rules.

Marketing articles with pizazz!

You'll notice that these articles aren't your usual boring marketing articles.

Most are a little bit quirky; all are engaging and easy-to-read. Yet they all cover important marketing topics and techniques. Learning new things is much more enjoyable when it's presented in an entertaining way.

And, your clients probably don't want to read boring blah-blah articles any more than you do...

1) How You Can Gain Better-Paying Clients By Using Articles In Your Marketing

Fed up with clients that argue over prices? Or clients who are late in paying? Discover how using articles in your marketing can help eliminate those woes.

This is an example of a LONG article. (Included in Premium Memberships only.)

2) Is Your Marketing Ready To Wear Its Summer Bikini?

In this part of the world, summertime and New Year’s resolutions fall at around the same time of year... maybe that’s why marketing has so many similarities to dieting?

This is an example of a LONG article. (Included in Premium Memberships only.)

3) Do You Avoid Doing Tasks That Are Invisible?

Just because you choose not to look at your outdated website doesn’t mean that your prospects don’t see it...

This is an example of a MEDIUM article. (Included in Basic and Premium Memberships.)

4) Is Your Signage Making Customers Grumpy?

Poor signage can mean that your visitors arrive feeling stressed and grumpy. Find out how to use signage in a way that puts clients at ease and makes them feel welcome.

This is an example of a MEDIUM article. (Included in Basic and Premium Memberships.)

5) How To Perfect Your Recipe For Marketing Success

Finding a tasty marketing strategy that'll have your customers coming back for seconds is easier than you think.

This is an example of a LONG article. (Included in Premium Memberships only.)

6) Who Controls Your Time? Is It You – Or Your Clients?

Are you at the beck and call of your clients? Feeling out-of-control and frustrated? Here’s how to start taking control of your time again.

This is an example of a LONG article. (Included in Premium Memberships only.)

7) Is Your Marketing Collateral Losing You Sales?

You only get one chance to create a good first impression. Find out the role that marketing collateral plays in this important stage in the sales process.

This is an example of a SHORT article. (Included in Basic and Premium Memberships.)

8) Do Your Employees Avoid Doing Certain Tasks? (And Is It Driving You Nuts?)

Many marketing tasks require internal processes to run smoothly, so that your customers receive consistently excellent customer service. Is your team delivering?

This is an example of a LONG article. (Included in Premium Memberships only.)

9) Why Good Writing Skills Are Like Good Conversational Skills

Ever been stuck with a party bore till you make excuses to find the bathroom? Here’s how you can avoid being a party bore when you’re copywriting your marketing materials.

This is an example of a LONG article. (Included in Premium Memberships only.)

10) Do Your Customers Have Mentionitis?

When you have a crush on someone, there’s the overwhelming temptation to say their name again and again: this is Mentionitis. Here’s how to get some Mentionitis for your business.

This is an example of a LONG article. (Included in Premium Memberships only.)

How to use these articles in your own marketing - for free

You may use this article in your own marketing, free of charge, provided that you adhere to the following Conditions:

1. You will use the article in its entirety, with no editing or shortening.
2. The formatting (including, but not limited to: paragraph breaks, indents, bold, italics, bullet points, etc.) must be used as it is here, with no changes or editing.
3. If you are using the article electronically, all hyperlinks must be preserved.
4. You must include the following statement at the foot of the article, as shown here:

© The Drippy Tap (FX Marketing Limited) 2010. All Rights Reserved.
This article has been reproduced with permission of www.thedrippytap.com, where you can find F R E E marketing articles that you can use for your business.

If you use any of these Free Articles, it means that you have read and accepted these Conditions, and promise to implement them each and every time you use one of our Free Articles.

Quick Tips

Premium Members of The Drippy Tap will receive 2 Quick Tips each month. These are short articles up to 100 words long.

The Quick Tips are very handy for:

Social media updates
A short tips column in your newsletter
Blog posts
Helpful tips in your networking meeting speeches.

Here are some examples of Quick Tips:

Are you following up every sales lead?

The key to converting referrals and enquiries into sales is to follow up promptly and thoroughly.

Be sure to enter every sales lead into your Task management system, and have an email or phone script ready so that you’re asking all the right questions, and giving all the right information.

Happy customer? Then ask for a testimonial

Testimonials are very powerful in your marketing, but it can be daunting to ask for them.

The ideal time to ask is when the client is thrilled with what you’ve done for them.

That’s the time to ask... and they’ll nearly always say yes.

How to save time by using email scripts

Save time by having scripts for the emails you regularly send.

You could have an email script for:

Those vague inbound enquiries
When you’ve received a referral
Confirming a meeting
Following up after a meeting, and so on.

This will save you many, many hours of typing over the course of a year. And it’ll save your brain for more important tasks!

Batch your tasks for greater efficiency

Group like tasks together for improved efficiency.

That means making all your calls in one session; zapping your emails in a set time frame; preparing a whole batch of parcels together; and so on.

It’s a lot more efficient working in this way, rather than doing things in dribs and drabs as you’ll be more focused and will work faster.

And if you'd like more marketing articles, you'll get a fresh and tasty batch each month when you become a member of The Drippy Tap.

A whole year's worth of articles for the price of one!

It's a fact: regular value-added communications increase your sales and referrals.

The Drippy Tap makes those communications easy - and affordable!

What customers say...

"I was concerned it would be obvious that I'm using 'stock' articles"

"I was concerned that the articles from The Drippy Tap would look too 'artificial' and not fit in with my own style of writing. As a web designer, I also wondered if the article topics would suit my target niche (small business website owners). And I really didn't want anyone to recognise that the articles were 'stock' articles.

But I needn't have worried at all. As a web designer, I use stock photos all the time. And I never worry about that seeming 'artificial' - after all, only sites with a really huge budget can afford to do a bunch of photo shoots just for their website. The stock photos always fit into the design because they're relevant to the content of the page. And the same is true when it comes to using The Drippy Tap articles. Because they're relevant to small business owners, they naturally fit seamlessly into my eZine and blog.

I also don't worry about other people using the same stock photos as I do. Cornelia has even gone so far as to limit the number of The Drippy Tab subscribers in each country, so I have no fear that anyone will ever notice that I didn't write the article myself. And I can always add my own introduction or conclusion, or re-phrase the article slightly if I ever wanted to.

So now, whenever I don't have time to sit down and write out a whole article for my eZine, I can easily use one of The Drippy Tap articles. And if I want to quickly add some fresh content to my blog, I can use one of Cornelia's Quick Tips or Quotes. It's such a time-saver. And now I no longer have any excuses to not publish them regularly. I would highly recommend this service to professionals and freelancers who serve small business owners.

It's a win/win scenario. My subscribers get awesome help with their marketing (even in areas a little outside of my design expertise, like time management), and I get more credibility and trust from them by supplying them with such useful information."

- Trisha Cupra, Australia.

Blue Owl Web Design Makeovers

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"takes away the hassle from day-to-day marketing tasks"

"The intention of FX Marketing is to take away the frustration and hassle from day-to-day marketing tasks, and it’s done wonders for some of my clients too."

- Jerome Jacobs, Business Consultant, New Zealand.

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“An expert in customer-focused marketing”

“As a business owner it can be difficult to present your product in a way that’s attractive to customers. Thankfully Cornelia is an expert when it comes to creating customer-focused marketing.

- Managing Director, www.silentwindturbine.com, UK.

Read more testimonials >>

Take the next step in staying in regular communication with your clients and prospects >>

This is where you sign up >>

The Drippy Tap - Filling your clients' needs, one drop at a time | Email: cornelia@fxmarketing.co.nz

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